April 9 - 10, Princeton, New Jersey, USA
Smart Data Pricing
SDP Forum 2015

Preliminary Program

April 9

9:00-9:30am Opening
9:30-10:30am Keynote by Paul Jacobs, Executive Chairman (and former CEO) of Qualcomm [video]
10:30-10:45am Coffee break
10:45-11:45am Keynote by Dennis Strigl, former CEO of Verizon Wireless and COO of Verizon [video]
11:45am-1:30pm Lunch
1:30-3:00pm Whom to Charge: Open Toll-free and Zero-rating [video]
Marcus Brauchli (former Managing Editor, Wall Street Journal)
Carlee Joe-Wong (Princeton University) [slides]
Andy Peers (CTO, MDS) [slides]
Jagan Shantigram (VP Engineering, DataMi) [slides]
3:00-3:30pm Coffee break
3:30-5:00pm Session II: How to Charge: Utility Pricing and Real-time Charging [video]
David Goodman (NYU, former department head at AT&T Bell Labs) [slides]
Debasis Mitra (Columbia, Former VP at Bell Labs)
Oisin O’Connor (Product Marketing, Matrixx) [slides]
Walter Willinger (Chief Scientist, NIKSUN) [slides]
5:30-7:30pm Dinner at Faculty Club, with Dinner Keynote by Henning Schulzrinne, former CTO of FCC
Sponsored by Cisco Systems

April 10

9:00-10:30am Session III: What to Charge: Transaction-based Pricing, IoT Pricing, Cloud Pricing [video]
Mark Bass (Partner, Bell Labs Consulting) [slides]
David Hampton (CEO, M87) [slides]
Andrew Odlyzko (U. Minnesota, former Dept. Head at Bell Labs) [slides]
Sudipta Sengupta (Microsoft) [slides]
10:30-10:45am Coffee break
10:45am-12:15pm Session IV: Implications of SDP to Net Neutrality, User Experience, Network Ecosystem [video]
Mung Chiang (Professor, Princeton University) [slides]
Victor Glass (Director, National Exchange Carrier Association) [slides]
Jack Nasielski (Qualcomm) [slides]
Chris Wiggins (Chief Data Scientist, NYTimes)
12:15-12:30pm Closing


Topics for discussion and presentation include (but not limited to) the following:

  1. Future Directions for Smart Data Pricing Smart Data Pricing: What, Why, and How? Directions for pricing evolution?
  2. Monetization of Spectrum: Challenges & Trends: What are big challenges today to sustainability and economic viability of the Internet? Sources of challenges? What roles do 4G, femtocell offloading play in this process? Emerging trends in other countries
  3. Two-Sided Pricing Innovations & Sponsored Content: Innovating new services like reverse billing to content providers, 1-800 style platforms for data/sponsored content delivery
  4. Hardware/Software Support & Standardization Needs in SDP: New architectural needs for SDP? Infrastructural changes and support needed from hardware and software vendors? Key challenges and solutions? Standardization focus groups?
  5. Security and Regulatory Challenges of SDP: How to ensure security and privacy of user data in SDP regimes? Net-neutrality debate and role of SDP? Current regulatory environment for SDP
  6. New Pricing Plans & User Psychology: What do users value? How to modify user behavior? User interface designs for SDP. Results from experiments, field trials and focus group studies.
  7. Application & Platform Developer Perspectives for SDP: How SDP can affect the Internet ecosystem of applications, services and platforms? Concerns from developers about SDP. SDP’s role in traffic delivery for M2M and Cloud service providers.
  8. Smart Pricing Parallels in Other Markets: Look at other markets (like transportation and electricity) which faced similar congestion problems and network effects? What to learn from them? How to adopt their approaches for broadband networks?